As part of Cooley’s wider creative team, I contributed as a core designer in conceptualizing and shaping the brand refresh. I collaborated with the team to explore visual directions, refine the updated system, and translate the new identity into real applications.
In addition to design execution, I helped develop templates and tools to support adoption, and trained the broader marketing team to understand and implement the refreshed brand across their respective deliverables.
The work shown here includes the initial design iterations that will guide implementation as the refreshed brand continues to roll out across the firm.